Increasing Physical Activity amongst Youth Australians Essay

Increasing Physical Activity amongst Youth Australians - Essay Example Increasing physical activity amongst youth Australians Since the 70’s and 80’s, research has shown that Australian kids between the ages of 7-16 tend to suffer from overweight and obese. According to the research results by Beaulieu (2008) the increase in  overweight  population  occurrence  rose by 70% while that of the obese went up 2-4-fold. The results from the analysis by Beaulieu raises alarm urging Australian parents to  identify  and  employ  effective  measures to counter overweight and obesity, a hazard to the community health. People with weight problems are  prone  to organ failures and  acute  body  malfunctions. People with overweight problems have their hearts overworking due to lots of fat accumulation in the chest cavity and the  heart  itself, putting their lives at risk because they are likely to suffer from heart failures and breathing problems. The dangers of failing to exercise regularly  are clearly explained  b y Mackinnon’s book Exercise Management (2003). Lots of Australian parents ignore the  data  that researchers  present  them from their recent  analysis. A research conducted by Royal Children’s’ Hospital in Melbourne shows that 30% of all the 12-17 years old are overweight. Different programs implemented to curb this situation failed because of the ignorance, including  The 3000 Steps  Campaign  initiated by Hong Kong Medical Association in 2003.recently, the 3000 steps campaign got  support  from MTR. The partnership from MTR aims to  encourage  children and parents to walk every day to the stations promotions to and fro. This project targets young Australians encouraging them to  walk  at least 3000 steps daily. Making 3000 steps a day is a healthy  living  habits  that helps keep the body in  excellent  condition. Making the steps can be frustrating and making the  walker  lose count. To avoid such situations, we try to  implement  the use of small gadgets like iPods and  iPads  to play music and most prominent count the steps. These pedometers help break the monotony encountered when walking alone and keep the  walker  focused on music rather than the number of steps needed. The SWOT analysis The strengths and weaknesses of the analysis The Internal environment of the factors affecting Australia’s health- the situation needs evaluation to facilitate the curbing negative impacts arising from its status. Situation among the parents and children leading to overweight- this calls for sensetization so as to ensure that a healthy leaving. The present factors affecting healthy living needs evaluation to ensure that that loops are easily identified and required measures taken by relevant authorities. Ignorance towards information, myths among the parents and discouragement from parents to join sporting activities- this calls for awareness among parents, so as to ensure that they appr eciate the needs among the young Australians. The opportunities & threats facing the initiative’s goals The external environment of the factors affecting Australia’s health   The situation that is controlled by the organizations and govt. bodies. The future factors that will affect the direction of Australians health Failure by the govt. bodies to communicate health information to the people. The marketing objective is to  enlighten  other parents on the dangers of neglecting the  lifestyle  of their children and the foods they eat. Basing on research by Cameron (2011), many young kids in the age of 7-15 years are overweight because