Cicero, Aristotle, Plato – Just Warrior

Tory Macdonald 9. 25. 12 Ethics of War and Peace Essay #1 My question: Plato, Aristotle and Cicero all talked about Just War Theory, and emphasis on the Just Warrior. Obedience and loyalty ( can lead to destruction. Plato, Aristotle and Cicero, the fathers of the Just War tradition, develop and enhance the concept of civic virtue and the necessity to uphold such morality during the most chaotic, violent and brutal of times – war. They each defend the necessity of war; yet emphasize the correct code of conduct in war and what makes an honorable and just warrior.Today, war is much less engrained in our culture; our sons are not born with the future of a warrior. However, when there is war, we hear of many unjust and dishonorable acts such as mass rape, genocide, or specifically the My Lai Massacre. Plato, Aristotle and Cicero lived through a culture of war, defending it as necessary to keeping the peace. Because it was so engrained in their culture, a normalcy, they were not as concerned with the inhumane idea that defines war- killing another human being. Today, we do not live in a culture of constant war, therefore we are more susceptible to becoming overwhelmed by the trauma of violence.Plato, Aristotle and Cicero, provide guidelines of a just warrior however, had not yet discovered what it is that can turn a good man into a bad one, and what horrible aspects of war he may fall victim to. Today, true courage means fighting against dishonor, because unfortunately, war turns the most honorable men into dishonorable ones. Plato is a philosopher who lived from 469-399 through the Peloponnesian Wars and stressed the belief that for man, there is something worse than death- an unreflective life. Plato reasoned that all people should strive to be pious, or good.He noted that piety is what the God’s hold dear, what all the Gods agree upon therefore, it is these morals that the people should uphold. In war, a soldier should not fear death but rather fear a dishonorable or impious life. He should rather die from pain than he should from shame. The same idea should be used when deciding to go to war or not. There must always be a just reason. In a conversation between Alcibiades and Socrates, Plato describes the importance of waging war for a just cause. ‘Soc: Don’t you know that when we make war we begin to wage war after accusing each other of some affront and what term we use when we begin?Alc: I do – we say we have been deceived, or done violence to, or deprived of something. ’[1] He then elaborates to whom a war can be claimed against: ‘Soc: Now, what of this? Whom will you advise the Athenians to wage war against, those behaving unjustly or those practicing the just things? Alc: What you are asking is a terrible thing; for even if someone had it in his mind that war ought to be waged against those practicing the just things, he would not admit to it, at least. ’[2] Plato seeks the unbiased truth, a critical reflection on why and what to do in a situation, especially regarding war.Each of his answers comes back to being pious and reflective. He believes that war is necessary to keep up a good state, however believes it especially important to uphold pious and virtuous standards as a just warrior, in a just cause, using just means, to accomplish just ends. Aristotle is the founder of virtue ethics or â€Å"Jus in bello†, just actions in war. Aristotle claimed that virtues are described as a mean of excellence, a center between two extremes: excess and deficiency. For example, courage is a balance between cowardice and recklessness.Prudence is practical wisdom that determines the mean of all virtues essentially what determines the mean between two extremes. This is especially important in defining the virtues of a warrior. Aristotle believes that a â€Å"just warrior† is a man who exhibits courage and commits actions that are only noble. He states there sh ould be a purpose to his fighting, something he is willing to die for. A â€Å"just warrior† chooses to endure things because it is noble. â€Å"He will fear them as he ought and as reason directs, and he will face them for the sake of what is noble, for this is the end of excellence. [3] He notes that a courageous man is not a fearless one, but one who faces those fears because it is right. Aristotle also notes that, â€Å"Courage is noble. Therefore the end is also noble; for each thing is defined by its end. Therefore it is for a noble end that the brave man endures and acts as courage directs. †[4] Aristotle emphasizes that a just warrior fights only for a just cause. Aristotle also illustrates five different types of courage and their honorable uses. The first is political courage. One who exhibits political courage fears shame rather than pain or punishment.The second is that courage is knowledge. He notes, â€Å"While the former from the very beginning faced t he danger on the assumption they were stronger, and when they know the facts they fly, fearing death more than disgrace; but the brave man is not that sort of person†. [5] He explains that when one knows of the danger, and still plows ahead, he is courageous. The third is that passion should aid morals, however feelings are not bravery and emotions should not speak louder than reason. As Homer noted, â€Å"put strength into his passion†[6] as those who are passionate are often eager to rush into danger.The fourth states that sanguine people are not brave, â€Å"for they are confident in danger only because they have conquered often against many foes†¦when their adventures do not succeed however, they run away; but it was the mark of a brave man to face things that are. †[7] A noble man acts on character, not calculations. The fifth point is that courage does not mean people who are ignorant. Those who do not know and succeed are not brave, just lucky. Cicero who lived from 106 to 43 BC, created the Peace Movement that moved away from â€Å"best defense is a good offense† to the idea of constant civic virtue.He strongly stated that war must be undertaken with the aim of peace. He believed that war must be a last resort and a declaration between two parties. â€Å"For this we can grasp that no war is just unless it is waged after a formal demand for restoration, or unless it has been formally announced and declared beforehand. †[8] Justice was to be maintained amongst all participants. He was the first to declare that war was not a world apart, and that atrocities committed at an international level were not different as if they were committed in ones own state.Cicero stated that the â€Å"moral fellowship of mankind should know no boundaries†. [9] This correlates with his idea of natural law; a natural fellowship that exists amongst all humans, which nature has provided for all men to treat each other morally. There are commonalities amongst all men, no matter if he is a sea away, and Cicero believed that each warrior to act justly was to uphold that concept. Cicero also stressed that the fighting during war must always be towards an honorable end.He notes that a just warrior does not think of self-interest saying, â€Å"However, if the loftiness of spirit that reveals itself amid danger and toil is empty of justice, if it fights not for the common safety but for its own advantages, it is a vice. †[10] He also values reasons that make decisions over courage that incites battle. A just warrior â€Å"fights on behalf of fairness†[11]. A just warrior must also be able to balance reason with his cause. Cicero notes, â€Å"However, we must exercise the body, training it so that when it has to attend to business or endure hard work it is able to obey counsel and reason. [12] Just because a warrior is fighting for a noble cause, does not mean he can lose sight of the just reasoning beh ind it and we must train our soldiers so that this doesn’t happen. The My Lai massacre on March 16th, 1968 was the mass murder of somewhere between 347 to 500 innocent, unarmed village people of Southern Vietnam. [13] The United States military men of the Company C â€Å"Charlie† of the 1st Battalion committed the acts that included mass murder, mutilation, ransacking and rape. Lead into the area under a false indication of dense enemy activity, they were met with women, children, and the elderly.Although the men had not yet suffered any direct attack in the first months of their deployment, they had suffered mines and booby traps, losing many men. [14] The company was given orders by Captain Ernest Medina, who clearly stated that all those who were enemies or seemed like enemies were to be taken down. [15] The company lead by Second Lieutenant William Calley then went in to the village, and began firing at what was supposed to be dangerous enemies. [16] The violence e scalated and the brutality did not stop.Several men participated, several men stood back and watched. Only one man, Warrant Officer Scout Hugh Thompson who had spotted the massacre from a helicopter, sacrificed his life and the lives of his men to stop the atrocities. [17] To this day, only one man has been convicted of war crimes and only served three years of house arrest. The others were left alone. Today, the My Lai Massacre is looked at as the epitome of the Vietnam War- a mistake, a terrible time of confusion, an example of the psychological traumas of war.Most importantly, it is an example of how easily dishonor can cloud moral reasoning. These men were angry to have lost their fellow brothers in mines and booby traps, they were scared, they were starving, and they were not in their natural mind. A soldier states of that day, â€Å"Yes I am ashamed, I’m sorry and I’m guilty but I did it†¦If you go to war, those are the types of things that happen and can h appen to anyone†¦It can happen, it happens, that is what war is†¦War is war, it’s killing all type of ways. [18] When a dishonor was done to them, when dishonor is all around them, dishonor is what they begin to do too. Today the dishonors of war range from obedience to a terrible leader, to dehumanizing the enemy so inhumane actions suddenly seem right. In the case of the My Lai Massacre, many soldiers involved to this day claim that they were just following orders and that their loyal obedience overtook their moral compasses. One soldier noted, â€Å"At no time it ever crossed my mind to disobey or to refuse to carry out an order that was issued by my superiors.I shudder to think what the repercussions would have been†¦Ã¢â‚¬  [19] The soldiers were fighting in a perceived honor and loyalty to the United States. The need to please and obey took the pressure off of their actions, because someone else was dictating them. In other instances, soldiers would dehu manize their enemy to get through the idea of killing them. Cicero notes that this is entirely wrong according to natural law: â€Å"Perhaps we should examine more thoroughly what are the natural principles of human fellowship and community.First it is something that is seen in the fellowship of the entire human race. For its bonding consists of reason and speech, which reconcile men to one another, through teaching, learning, communicating, debating, and making judgments, and unite them in a kind of natural fellowship. It is this that most distances us from the nature of other animals. To them we often impute courage, as with horses or lions, but we do not impute them justice, fairness or goodness. For they have no share in reason and speech. † [20] Cicero states that since we are all of peech and reason, we are all human. However, dehumanization, where one dehumanizes their enemy and views them as some sort of animal, is a common strategy and conflict in today’s wars . The Holocaust, the Bosnian and Rwandan genocide are all examples of dehumanization. The Nazi soldiers truly believed that they were ridding their country of â€Å"vermin†, and the Hutu soldiers considered the Tutsi people to be â€Å"cockroaches†. Similarly, soldiers fighting in the Vietnam War referred to their enemies as animals, less than human and the massacre is a clear example of that.Perhaps the rules have changed since wars progressed through time. Today’s atrocities don’t seem as atrocious to us as they would to Plato, Aristotle and Cicero because we have become accustomed to them, as they were accustomed to having a culture of war. Peter Olsthoorn stated in his book â€Å"Just Warriors† â€Å"Soldiers, although far from selfish, cannot be expected to perform their duties from a sense of duty alone. Both inside and outside the sphere of war, only the perfectly wise act virtuously for virtue’s sake.However those perfectly wise are rare, Cicero himself claimed that he had never met such a person†¦For the not so wise, that is, most of us, a little help from the outside, consisting of the judgments of our peers and our concern for our reputation, can be of help. †[21] Looking back on the massacre, many men are quick to point out the outside factors that effected their behavior such as their loyalty, fear, confusion, lack of direction, even a blank blackout. One man notes, â€Å"We felt what we were doing was right, and after it was over we knew it was wrong. [22] These soldiers eventually are able to reflect. However at the time, they were worried for themselves, acting out of vengeance and self interest, therefore were not leading an honorable life. Officer Thompson exhibited true courage of a just warrior. He saw that the bodies consisted of mostly babies, children, women and the elderly, without a threatening combatant or weapon in sight. After several failed radio transmissions, he ordered his m en to land on sight and aim their guns at their fellow American soldiers.He ordered that they would hold their positions against their bothers until they had agreed to a cease-fire and stopped the massacre. While doing this he walked out unarmed, entered a ditch and rescued a woman and her child. Officer Thompson knew what he was getting himself into. He recognized that his loyalty to his fellow Americans was the wrong kind of loyalty. He pushed past fear and fought for a noble cause, to save the people. He did not shoot anyone down to do it, but was prepared to do so to end an injustice. Thompson used honorable means to obtain an honorable end.He illustrated every of the five points Aristotle noted a â€Å"just warrior† should be. He was courageous but not reckless, and he proved that in an unjust war, in and unjust setting, justice still prevails. Plato, Aristotle, and Cicero believe that a warrior’s honor is the ability to exercise restraint under chaotic and emotio nally taxing experiences. It is not simply standing firm in battle or committing acts of heroic bravery. It is recognizing the differences between combatant and noncombatant, between the innocent and the guilty and acting with reason when reason is hard to find.Today, it is about escaping the dishonor. War is about entering with the right reasons and leaving with the correct ends. War can make an honorable man, a dishonorable one and the three philosophers explain that real courage, is tackling war itself and not falling victim to the demons. If they had been alive at the time their general philosophy would have stood, the advancing atrocities just would have made it that much harder and much more honorable to be a real, true â€Å"just warrior†. Bibliography: Reichberg, Gregory M. Henrik Syse, and Endre Begby, eds. The Ethics of War: Classic and Contemporary Readings. Blackwell, 2006. Print. Baker, Deane-Peter. Just Warriors, Inc. London: Continuum International Publishing G roup, 2011. Unknown. â€Å"The My Lai Massacre. † PBS. PBS, 29 Mar. 2009. Web. 05 Oct. 2012. . Wikipedia. org YmBigBen90 (User’s ID). â€Å"My Lai Massacre – Part One of Two. † YouTube. YouTube, 16 May 2009. Web. 02 Oct. 2012. ———————– [1] Reichberg, Gregory M. , Henrik Syse, and Endre Begby, eds. The Ethics of War: Classic and Contemporary Readings.Blackwell, 2006. Print. [2] Ibid. [3] [4] Reichberg, Gregory M. , Henrik Syse, and Endre Begby, eds. The Ethics of War: Classic and Contemporary Readings. Blackwell, 2006. Print. [5] Ibid. [6] Ibid. [7] Ibid. [8] Ibid. [9] Ibid. [10] Reichberg, Gregory M. , Henrik Syse, and Endre Begby, eds. The Ethics of War: Classic and Contemporary Readings. Blackwell, 2006. Print. [11] Ibid. [12] Ibid. [13] Ibid. [14] Wikipedia. org [15] Unknown. â€Å"The My Lai Massacre. † PBS. PBS, 29 Mar. 2009. Web. 05 Oct. 2012. . [16] Unknown. â€Å"The My Lai Massacre. PBS. PBS, 29 Mar. 2009. Web. 05 Oct. 2012. . [17] Ibid. [18] Ibid. [19] Unknown. â€Å"The My Lai Massacre. † PBS. PBS, 29 Mar. 2009. Web. 05 Oct. 2012. . [20] Ibid. [21] Reichberg, Gregory M. , Henrik Syse, and Endre Begby, eds. The Ethics of War: Classic and Contemporary Readings. Blackwell, 2006. Print. [22] Baker, Deane-Peter. Just Warriors, Inc. London: Continuum International Publishing Group, 2011. [23] YmBigBen90 (User’s ID). â€Å"My Lai Massacre – Part One of Two. † YouTube. YouTube, 16 May 2009. Web. 02 Oct. 2012.

Compare and contrast ‘Charge of The Light Brigade’ and ‘Dulce et Decorum Est’ Essay

In this essay, I shall be comparing two poems namely ‘Charge of The Light Brigade’ by Alfred, Lord Tennyson and ‘Dulce et decorum est.’ by Wilfred Owen. Wilfred Owen was actually a soldier in the war, whereas Alfred, Lord Tennyson had no experience of the battle itself and only wrote the poem based upon the second hand evidence that he either read or heard. ‘Charge of The Light Brigade’ delivers a strong message base on the theme of the war. The poem gives the impression that war is a glorious and noble act and consists of phrases such as ‘When can their glory fade?’, ‘Honour the charge they made!’ and ‘The Noble Six Hundred’. This shows that in Alfred Lord Tennyson’s opinion it is noble and glorious act to fight and die for one’s country. Alternatively, Wilfred Owens’s poem has a far more negative outlook on war. Contrary to Tennyson’s noble and proud view of war Owen believes that dying in a war s a horrible, bitter death especially when such an end is as a result of a gas bomb being discharged in the surrounding area. He recounts graphic and horrific descriptions a soldier gradually dying while gasping for air. Some of the phrases that the poet uses to convey the hideous horror of the battlefield are; ‘He plunges at me, guttering, choking, drowning’, ‘And watch the white eyes writhing in his face’, ‘come gargling from the froth-corrupted lungs’. I believe Wilfred Owen includes these vile descriptions to show the stark reality of war and the ultimate human sacrifice that so many of those innocent young men endured while fighting for King and country.. While the theme of both poems is of war; they are in fact depicting two different battles. The poem ‘Charge of The Light Brigade’ was written to commemorate the battle of Balaclava in 1854 while the other poem ‘Dulce et Decorum Est ‘ was written to reflect battles of the First World War in 1916. The poem ‘Dulce et Decorum Est’ tells the story of a young man and his fellow troops who march into war and find themselves fighting for air when a gas bomb hits the battlefield.

Managerial Economics Essay

1) The elasticity of one variable with respect to another between two given points. It is used when there is no general function to define the relationship of the two variables. Arc elasticity is also defined as the elasticity between two points on a curve. The P arc elasticity of Q is calculated as The percentage is calculated differently from the normal manner of percent change. This percent change uses the average (or midpoint) of the points, in lieu of the original point as the base. 2) Definition of ‘Law of Diminishing Marginal Returns’ A law of economics stating that, as the number of new employees increases, the marginal product of an additional employee will at some point be less than the marginal product of the previous employee. The law of diminishing marginal returns means that the productivity of a  variable input declines as more is used in short-run production, holding one or more inputs fixed. This law has a direct bearing on market supply, the supply price, and the law of supply. If the productivity of a variable input declines, then more is needed to produce a given quantity of output, which means the cost of production increases, and a higher supply price is needed. The direct relation between price and quantity produced is the essence of the law of supply. An economic theory that states as additional inputs are put into production, the additional return will be in successively smaller increments. This can be due to crowding, adding less appropriate resources or increasing inputs of lower quality. In More Laymen Terms As the saying goes, â€Å"Too Many Cooks Spoil the Broth,† in any production there is a point of diminishing returns where just adding more inputs will not give the same income as it once did. Although many industrial firms strive to reach ‘scale,’ where their size gives them a cost advantage at higher production levels, no matter what industry a firm finds itself there will always be a point where the additional gain from added input is reduced. 3) The prisoner’s dilemma is a canonical example of a game analyzed in game theory that shows why two individuals might not cooperate, even if it appears that it is in their best interest to do so. It was originally framed by Merrill Flood and Melvin Dresher working at RAND in 1950. Albert W. Tucker formalized the game with prison sentence payoffs and gave it the â€Å"prisoner’s dilemma† name (Poundstone, 1992). A classic example of the prisoner’s dilemma (PD) is presented as follows: Two men are arrested, but the police do not possess enough information for a conviction. Following the separation of the two men, the police offer both a similar deal—if one testifies against his partner (defects/betrays), and the other remains silent (cooperates/assists), the betrayer goes free and the cooperator receives the full one-year sentence. If both remain silent, both are sentenced to only one month in jail for a minor charge. If  each ‘rats out’ the other, each receives a three-month sentence. Each prisoner must choose either to betray or remain silent; the decision of each is kept quiet. What should they do? If it is supposed here that each player is only concerned with lessening his time in jail, the game becomes a non-zero sum game where the two players may either assist or betray the other. In the game, the sole worry of the prisoners seems to be increasing his own reward. The interesting symmetry of this problem is that the logical decision leads both to betray the other, even though their individual ‘prize’ would be greater if they cooperated. In the regular version of this game, collaboration is dominated by betraying, and as a result, the only possible outcome of the game is for both prisoners to betray the other. Regardless of what the other prisoner chooses, one will always gain a greater payoff by betraying the other. Because betraying is always more beneficial than cooperating, all objective prisoners would seemingly betray the other. In the extended form game, the game is played over and over, and consequently, both prisoners continuously have an opportunity to penalize the other for the previous decision. If the number of times the game will be played is known, the finite aspect of the game means that by backward induction, the two prisoners will betray each other repeatedly. 4) Third degree discrimination involves charging different prices to different segments of customers. This method of price discrimination is really an imperfect variation of the perfect type represented by first degree price discrimination. In this method different segments of customers are identified and each segment is charged price base on what price is most profitable for the company in each segment. The most common way of segmentation for this type of price discrimination is by geographic location. A very prominent example of this type price discrimination is charges for operations by surgeons. For the same type of operations surgeons and hospitals charge different fees depending on the type of hospital room and other facilities that the patient chooses during hospitalization for  operation. Other common forms of such price discrimination include discounts such as those for students or senior citizens. SECTION B: CASE LET 1 1) Demand theory indicates that the determinants of consumption are income (I), the price of the good in question ( pi ), the prices of other goods ( po ) and other variables such as tastes: i i q ï€ ½Ã¯â‚¬  q ( i o I, p , p , other variables). Consider the case of an illicit commodity such as marijuana. The consumption of marijuana involves risks of fines, in some cases imprisonment and, possibly, other costs associated with the shame of being caught. Consequently, the price of marijuana in its demand function ( p ) m should be interpreted as being made up of the conventional money cost ( p ) mï‚ ¢Ã¯â‚¬  plus the expected â€Å"other costs† per unit: 2) Legalization of marijuana would eliminate the criminal sanctions and penalties associated with its consumption. As this would decrease the â€Å"full† price, consumption would be expected to rise. Marijuana consumption is significantly higher amongst males than females – 60 percent of all males have consumed it, compared to 46 percent of all females. Consumption of marijuana is estimated to increase by about 4 percent if it were legalised; and by about 11 percent following both legalisation and a 50-percentfall in its price. Price is a significant determinant of marijuana consumption. Whilst marijuana consumption is estimated to be price inelastic, estimates of most of the price elasticities are significantly different from zero. Two types of price elasticities of demand for marijuana were estimated, gross and net. The gross price elasticity includes the effects of both legalisation and a price change, while the net version excludes the legalisation effect. The price elasticity of demand for marijuana differs significantly with the type of consumer. For more frequent users (daily, weekly and monthly), gross and net price elasticities are estimated to be  -.6 and -.4, respectively. Occasional smokers having a gross price elasticity of about -.3 and net elasticity of about -.1. Regarding those who are no longer users, they have gross and net price elasticities close to zero. For a given type of consumer, males and females share the same elasticity value. CASE LET 2: 1) In my opinion Yes, the Indian companies are running a major risk by not paying attention to cost cutting. To illustrate Comparing major Indian companies in key industries with their global competitors shows that Indian companies are running a major risk. They suffer from a profound bias for growth. The problem is most look more like Essar than Reliance. While they love the sweet of growth, they are unwilling to face the sour of productivity improvement. Nowhere is this more amply borne out than in the consumer goods industry where the Indian giant Hindustan Lever has consolidated to grow at over 50 per cent while its labour productivity declined by around 6 per cent per annum in the same period. Its strongest competitor, Nirma, also grew at over 25 per cent per annum in revenues but maintained its labour productivity relatively stable. Unfortunately, however, its return on capital employed (ROCE) suffered by over 17 per cent. In contrast, Coca Cola, worldwide, grew at around 7 per cent, improved its labour productivity by 20 per cent and its return on capital employed by 6.7 per cent. The story is very similar in the information technology sector where Infosys, NIIT and HCL achieve rates of growth of over 50 per cent which compares favorably with the world’s best companies that grew at around 30 per cent between 1994-95. NIIT, for example, strongly believes that growth is an impetus in itself. Its focus on growth has helped it double revenues every two years. Sustaining profitability in the face of such expansion is an extremely challenging task What makes this even worse is the Indian companies barely manage to cover their cost of capital, while their competitors worldwide such as Glaxo and Pfizer earn an average ROCE of 65 per cent. In the Indian textile industry, Arvind Mills was once the shining star. Like Reliance, it had learnt to cook sweet and sour. Between 1994 and 1996, it grew at an average of 30 per cent per annum to become the world’s  largest denim producer. At the same time, it also operated a tight ship, improving labour productivity by 20 per cent. Despite the excellent performance in the past, there are warning signals for Arvind’s future. The excess over the WACC is only 1.5 per cent, implying it barely manages to satisfy its investor’s expectations of return and does not really have a surplus to re-invest in the business. Apparently, investors also think so, for Arvind’s stock price has been falling since Q4 1994 despite such excellent results and, at the end of the first quarter of 1998, is less than Rs 70 compared to Rs 170 at the end of 1994. Unfortunately, Arvind’s deteriorating financial returns over the last few years is also typical of the Indian textile industry. The top three Indian companies actually showed a decline in their return ratios in contrast to the international majors. 2 ) Fast moving consumer goods will become a Rs 400,000-crore industry by 2020. A Booz & Company study finds out the trends that will shape its future Consider this. The anti-ageing skincare category grew five times between 2007 and 2008. It’s today the fastest-growing segment in the skincare market. Olay, Procter & Gamble’s premium anti-ageing skincare brand, captured 20 per cent of the market within a year of its launch in 2007 and today dominates it with 37 per cent share. Who could have thought of ready acceptance for anti-ageing creams and lotions some ten years ago? For that matter, who could have thought Indian consumers would take oral hygiene so seriously? Mouth-rinsing seems to be picking up as a habit — mouthwash penetration is growing at 35 per cent a year. More so, who could have thought rural consumers would fall for shampoos? Rural penetration of shampoos increased to 46 per cent last year, way up from 16 per cent in 2001. Consumption patterns have evolved rapidly in the last five to ten years. The consumer is trading up to experience the new or what he hasn’t. He’s looking for products with better functionality, quality, value, and so on. What he ‘needs’ is fast getting replaced with what he ‘wants’ Categories are evolving at a brisk pace in the market for the middle and lower-income segments. With their rising economic status, these consumers are shifting from need- to want-based products. For instance, consumers have  moved from toothpowders to toothpastes and are now also demanding mouthwash within the same category. The trend towards mass-customization of products will intensify with FMCG players profiling the buyer by age, region, personal attributes, ethnic background and professional choices. Micro-segmentation will amplify the need for highly customized market research so as to capture the specific needs of the consumer segment targeted, before the actual product design phase gets underway. 3) Industies impressive growth in value added as observed in the previous sub section is not accompanied by a commensurate rise in the level of relative productivity in terms of the cross–country analysis. The fragmented nature of Indian pharmaceutical sector characterized by the operation of a very large number of players, estimated to be about 10,000 units of which just 300 units are medium and large sized7, may be a reason for low level of productivity. The other important factor for low productivity can be due to the nature of technological activities in the sector, which tends to rely more on process than product development. Further, it may be that Indian companies are focusing at the low end of value†chains in the pharmaceuticals like producing generics than opting for branded products or supply bulk drugs to global players than market formulations of their own. 4) The Indian textile industry has been one of the foremost contributors to the country’s employment, exports, and GDP. The industry has been rated as one of the key drivers of the Indian economy and a bold target of exports of $50 billion (currently it’s $22 billion) had been targeted by the year 2012 by the government after the dismantling of the quota regime in 2005. However we are still far away from that target. Though now it can be blamed on the worldwide recession, I think we need to do some soul searching as to was it anyways possible. Globally, the Indian industry is recognized for its competitive advantages, especially in the cotton segment. The government has set huge targets for the industry and expects to attract investments of about Rs 1.5 lakh crore during the eleventh Plan period. This would meet the export and domestic targets, while taking various initiatives like setting up textile parks, training centers, and ‘made in India label promotion’ to global markets. The Indian textile industry is facing tough competition in the US, as exporters from smaller countries like Bangladesh are cornering the lucrative market at a faster pace, a FICCI study said. â€Å"In addition to China, countries like Indonesia, Vietnam and Bangladesh have managed to perform better than India in the US market in 2009,† the study said. Bangladesh, Indonesia and Vietnam managed to increase their share in the US textiles and apparel import in 2009 year on year at a faster rate than India. The Indian textile industry will no doubt survive and move along by the strengths of its traditional position and domestic market. However, the growth envisaged and it being re-classified as sunshine industry over the last three years from a sunset industry may turn out to be a myth Section C: 1) A vision of the impact of free trade can also be gleaned from Nobel Prize winning economist Paul Samuelson (1970) who confidently asserted that: Free trade promotes a mutually profitable division of labour, greatly enhances the potential real national product of all nations, and makes possible higher standards of living all over the globe. It promotes a regional division of labor — this means that some regions of the world (or countries) will specialize in certain things. They will specialize in areas where they have a comparative advantage. It enhances national production — this means that countries will be able to produce more things if there is trade. That is because they focus on producing things they are good at and do not waste resources on things that they are not good at. It allows higher standards of living because there is more production. If there is more production, there are more things available to be consumed. Another belief in the importance of free trade can be ascribed to its  perceived indirect effect on peace, security and the prevention of war. One of the first articulations of this is by Baron de Montesquieu, who writing in 1748, stated: Peace is the natural effect of trade. Two nations who traffic with each other become reciprocally dependent; for if one has an interest in buying, the other has an interest in selling, and thus their union is founded on their mutual necessities. This theory of mutual interdependence has been explored in some detail by authors such as Keohane and Nye67 and is echoed in attempts to build and protect the mandates of global institutions seeking such co-operation. However few attempts are made to track the results of policy activities on whole population of States, and as a result the overtly negative impact on some groups, usually minorities and indigenous 2) The Decision Trees, used to help with decision making in business ( and many other areas), are a form of diagrammatic analysis. They are used as a tool for helping managers to choose between several courses of action. They provide an effective and clear structure for presenting options and within decision trees the probabilities and financial outcomes of these options can be measured. They also help to form a balanced picture of the risks and potential financial rewards associated with each possible course of action. In many business decision making situations chance (or probability) plays an important role, and the use of decision trees helps build probability into the decision making process. Pictorial representation of a decision situation, normally found in discussions of decision-making under uncertainty or risk. It shows decision alternatives, states of nature, probabilities attached to the state of nature, and conditional benefits and losses. The tree approach is most useful in a sequential decision situation. For example, assume XYZ Corporation wishes to introduce one of two products to the market this year. The probabilities and present values (PV) of projected cash inflows follow: A decision tree analyzing the two products follows: Based on the expected net present value, the company should choose product A over product B.

Increasing Physical Activity amongst Youth Australians Essay

Increasing Physical Activity amongst Youth Australians - Essay Example Increasing physical activity amongst youth Australians Since the 70’s and 80’s, research has shown that Australian kids between the ages of 7-16 tend to suffer from overweight and obese. According to the research results by Beaulieu (2008) the increase in  overweight  population  occurrence  rose by 70% while that of the obese went up 2-4-fold. The results from the analysis by Beaulieu raises alarm urging Australian parents to  identify  and  employ  effective  measures to counter overweight and obesity, a hazard to the community health. People with weight problems are  prone  to organ failures and  acute  body  malfunctions. People with overweight problems have their hearts overworking due to lots of fat accumulation in the chest cavity and the  heart  itself, putting their lives at risk because they are likely to suffer from heart failures and breathing problems. The dangers of failing to exercise regularly  are clearly explained  b y Mackinnon’s book Exercise Management (2003). Lots of Australian parents ignore the  data  that researchers  present  them from their recent  analysis. A research conducted by Royal Children’s’ Hospital in Melbourne shows that 30% of all the 12-17 years old are overweight. Different programs implemented to curb this situation failed because of the ignorance, including  The 3000 Steps  Campaign  initiated by Hong Kong Medical Association in 2003.recently, the 3000 steps campaign got  support  from MTR. The partnership from MTR aims to  encourage  children and parents to walk every day to the stations promotions to and fro. This project targets young Australians encouraging them to  walk  at least 3000 steps daily. Making 3000 steps a day is a healthy  living  habits  that helps keep the body in  excellent  condition. Making the steps can be frustrating and making the  walker  lose count. To avoid such situations, we try to  implement  the use of small gadgets like iPods and  iPads  to play music and most prominent count the steps. These pedometers help break the monotony encountered when walking alone and keep the  walker  focused on music rather than the number of steps needed. The SWOT analysis The strengths and weaknesses of the analysis The Internal environment of the factors affecting Australia’s health- the situation needs evaluation to facilitate the curbing negative impacts arising from its status. Situation among the parents and children leading to overweight- this calls for sensetization so as to ensure that a healthy leaving. The present factors affecting healthy living needs evaluation to ensure that that loops are easily identified and required measures taken by relevant authorities. Ignorance towards information, myths among the parents and discouragement from parents to join sporting activities- this calls for awareness among parents, so as to ensure that they appr eciate the needs among the young Australians. The opportunities & threats facing the initiative’s goals The external environment of the factors affecting Australia’s health   The situation that is controlled by the organizations and govt. bodies. The future factors that will affect the direction of Australians health Failure by the govt. bodies to communicate health information to the people. The marketing objective is to  enlighten  other parents on the dangers of neglecting the  lifestyle  of their children and the foods they eat. Basing on research by Cameron (2011), many young kids in the age of 7-15 years are overweight because

Ethnic and morality Essay Example | Topics and Well Written Essays - 1250 words

Ethnic and morality - Essay Example Friedrich Nietzsche had a personal belief that morality is anti-nature. In fact, Nietzsche states that, â€Å"Every naturalism in morality-that is every health morality-is dominated by an instinct of life† (349). Indeed, Nietzsche helps us to define the idea of anti-nature by asserting that a human being is seemingly refuting the reality by denying their personal passion. In fact, according to Nietzsche and his moral philosophy, the healthiest moralities accommodate natural aspects while the unhealthy moralities negate nature. Nature derives human desires, which consequently define individual personality and how human beings behave. As such, I hold this fact and strongly oppose Nietzsche’s notion that morality is anti-nature. Friedrich Nietzsche observes that human beings should have the free will to choose what they want without coercion from any external forces. He further quotes that, â€Å"Anti-natural molarity-that is almost every morality which has so far been ta ught, revered, and preached-turns conversely against the instincts of life: it is condemnation of these instincts† (349). He also disputed the common notion that religions like Christianity drive human life and consequently asserted that religion and dominance of morality inhibits human nature. In this context, Nietzsche argued that ardent followers of a certain religion ignore the nature of humanity since religion forces individuals to behave in a manner that will please the supreme ruler of the reference religion. Friedrich Nietzsche holds that religion especially Christianity opposes human nature because it gives a leeway to individuals to adopt religious doctrines about human life hence limiting individuals from celebrating nature. Indeed, Nietzsche states that the most general foundation of every religion and morality is, â€Å"Do this and that, refrain from this and that,-then you will be happy† (352)! He uses this explanation to support the concept of anti-nature in morality. Notably, Nietzsche refers to morality as anti-nature by asserting that human desires control what individuals do, do not do, and confirms that morality distracts the course of nature. Nevertheless, various philosophers identify with the fact that nature generates human desires that consequently define human personality and morality. For instance, Immanuel Kant’s moral philosophy and other philosophers like Locke and Hobbes argues that moral requirements rely on a standard of rationality which is either based on desire instrumental principles of rationality or on rational intuition. This contradicts with Nietzsche’s assumption that human nature is prone to alteration by both morality and religion. Most specifically, I note that Nietzsche depicts religious people like Christians as hypocrites who can do anything to please God at the expense of altering their human nature. Ideally, Christians are rational beings who do not have such morality. Indeed, very fe w Christians would identify with Nietzsche’s argument since his ideas discourage Christians from following their religion. Notably, Nietzsche’s argument that religion alters human nature by allowing Christians to adopt variant aspects of life that prevent them from celebrating life is misguided. This is because Christians have morals that allow then to enjoy their lives just like any other person. In fact, his argument is not universal since it only addresses Christians thus leaving a significant would population. Assuredly, Nietzsche discourages people from

The Concept of the All You Can Eat Buffet Essay

The Concept of the All You Can Eat Buffet - Essay Example President Obama’s mass production of currency has radically increased the costs of transportation for food products, raised prices for animal feed, and increased utility costs in many locations nationwide. All of these prices impact the supply chain strategy and capacity of the all you can eat buffet purchasing system, leaving customers to bear the burden of thrifty, independent and corporate buffet owners attempting to save their revenues. Let’s face it: Virtually everyone loves to indulge themselves with a vast assortment of well-prepared foods in which there are no consumption limitations. Most buffets carry prime meats that are significantly more expensive than less-tender and less-marbled cuts of meat, a differentiation strategy to lure customers from limited menu competitors. Many people take their own families and extended families to the buffet experience as it maintains appeal to many different demographics and psychological profiles. President Obama did not take into consideration the impact on the national food supply chain when developing his monetary policies, attempting to, first, satisfy the interests of multi-billion dollar profit organizations. Short-run thinking, which is very typical of less-effective financial leaders, now has created more than just national inflation, these decisions have doubled the price of prime foods. Buffet owners, not equipped with the knowledge and education of the in ternational financial system, see only lost revenues occurring as their monthly invoices continue to grow higher. Angry, but unsure where to direct these appropriate hostilities, it leaves them in a position where they must begin scrutinizing plate volumes taken by paying customers.  

Feminist Philosophy Reader by Alison Bailey and Chris Cuomo Coursework

Feminist Philosophy Reader by Alison Bailey and Chris Cuomo - Coursework Example The second section of the book mostly deals with issues pertaining to sex and gender. This section includes an essay from the now famous work by Simone de Beauvoir – the Second sex, which provides an insightful analysis into what makes the female different from the male from the emotional and psychological standpoint3. It also includes an essay by Judith Halberstam, which deals with transgender, i.e, the confusion that arises from being one gender trapped in the body of the other gender4. Anne Fausto Sterling’s essay also deals with the issue of transvestites and questions whether there should be such a strict delineation between the two genders5. These two articles differ from Beauvoir’s essay, which is primarily centered on the expression of a female identity, while the other two essays mentioned here deal with the identity crises faced by those women who are trapped in men’s bodies and vice versa. Yet another essay in this section, written by Oyeronke, deals with sex and gender from the African perspective and how Western theories may not always be relevant to African subjects6. 2. Section Five of the Book focuses on the political perspectives and implications associated with feminism and philosophy. It includes six essays by various authors. Spivak has dealt with the postcolonial approach to reason and in general, has rejected mainstream colonial literature in her analysis of feminist questions. She suggests that the values of theorists such as Marx and Kant are more relevant in today’s context.

China's Monetary Policy, From Fixed to Managed Exchange Rate Essay

China's Monetary Policy, From Fixed to Managed Exchange Rate - Essay Example As of the last quarter of 2010, the economy of China was reported to overheat when its gross domestic product (GDP) increased by 10.3% as compared to the previous year (Simpkins 2011). In response to the on-going global financial crisis, the Chinese government decided to implement a â€Å"moderately loose monetary policy† from the usual â€Å"prudent monetary policy† as a strategic move in stabilizing the overall economic condition in China (Pierson 2010; Yang 2010). Based on the standard economic practice, a tight monetary policy is normally implemented by the central bank in order to control the economic consequences associated with high inflation rate. To allow the readers have a better understanding about this particular research topic, the standard model of a fixed exchange rate economy will first be tackled followed by discussing the previous case of China. Upon examining China’s preferred monetary policy today, this report will focus on determining whether or not the Chinese economy behave in accordance with, or differently from what one would predict from a standard Model of a fixed exchange rate economy experiencing overall balance of payments surpluses. Standard Model of a Fixed Exchange Rate Economy Under the Bretton Woods System, monetary policy was focused on fixing the exchange rates in order to protect the balance of payments stability (Hagele 2006, p. 8). Right after the World War II, making exchange rates stable by pegging the currencies against the US dollar was considered as one of the best ways to promote growth on international trading and in making the employment rate high (Hagele 2006, p. 9). Even though the pegged exchange rates are adjustable when necessary, historical events revealed that implementing a fixed exchange rate system could create disequilibrium in the balance of payment and international trading system (Bordo and Eichengreen 1993, p. 5). Given that importation and exportation of products are considered inelastic, a lot of economists in the past disregarded the significance of exchange rates in the use of monetary policy. This is because most of them believe that developing countries will remain the principal exporters of goods. Given that the presence of industrialization reduces the need for importation of goods from other countries, devaluation of currencies were considered less advantageous for economic development. It was only during the 1997 Asian crisis wherein a lot of economists considered the significance of exchange rate in managing the internal economy in each country. In an economy wherein the exchange rate is fixed, the government tends to rely heavily over the use of its fiscal policy in order to control the economic situation in each country. To boost the economic growth in each country, the government can make use of its reserves or to borrow money from local or international sources to create more demand for products and services. However, Tornell and Velasco (20 00) explained that excessive use of fiscal authority could result to more economic consequences since misuse or excessive use of fiscal policies could result to the exhaustion of the government reserves. Since demand for goods and services is growing in China, the Chinese government is

Globalisation and Business Enterprise essay Example | Topics and Well Written Essays - 1500 words

Globalisation and Business Enterprise - Essay Example In order to understand the effects of recession on particular companies in New Zealand, it is better to understand the factors that lead to recessions as it would lead to a better understanding of the solutions that would be provided in the latter part of the essay. A recession according to King and Cushman (1997) is a term that is used by the economists for different phenomena of problems that could arise in an economy. Generally a recession refers to a time when the overall productive potential of a country (or a region) is compromised. The term recession may also mean that a supply shock is experienced, the increase in GDP/GNP is negative, or the unemployment rate and inflation have increased to a considerable extent. It is important to note that a recession, when it occurs, does not just affect the domestic industry or economy; rather it has implications that are global, as Allen (2001) relates. According to him, the advent of globalization has led the countries to come close together in terms of the international trade. The consequence of this is that the economy of one country has a large and direct effect on the economy of another. Because of international trade, as mentioned above, a global crisis could be caused. An example of a global crisis would be the sub prime crisis that occurred in the US in 2008 as Walden (2008) relates. In accordance with Shankar (2008), the subprime lending fell in the US which meant that the banks and the financial institutions in the US went bankrupt. Because of the uncertainty that was later caused due to the bankruptcy, the investors lost confidence in the US stock markets. The banks were also not able to cooperate with each other and so a ‘liquidity crisis’ was the result. Since the US is a key player in international trade, the bankruptcy at home had implications on

TFYJUTG Essay Example | Topics and Well Written Essays - 1750 words

TFYJUTG - Essay Example military buildup was intensified at the Persian Gulf. During this time, President Bush, other top U.S. officials and British Prime Minister Tony Blair were continually indicating that Iraq were not willing to offer full corporation with U.N. weapons inspectors, even when top world leaders from France, Germany and Russia called for more time for the exercise. Bush Administration intensified its allegation of the Iraq’s alleged weapons of mass destruction after the September 11, 2001 terror attacks. Bush named Iraq, Iran and North Korea as evil nations in his State of Union address in 2002. The vice president Cheney also accused Saddam Hussein of seeking weapons of mass destruction as an avenue of dominating Middle East and to threat the U.S. oil supplies. The allegations fueled speculations of the likability of the U.S. to act unilaterally against Iraq. The United States invasion of IRAQ was not justified because there is no evidence that IRAQ has Weapons of Mass Destruction, c omplicity in the 9/11 attacks, and or al –Qaeda connection. The root of conflict between U.S. and Iraq is the firm position of the U.S. especially under Bush Administration that Saddam must be toppled since he cannot be deterred from using weapons of mass destruction. ... Explanations from oil, imperialism, militarism, Israel and free markets have been offered, some of which are mutually exclusive, and all seems to enlighten more than they satisfy the human need for simplification. The reality behind the war may seem complex but is decidedly explicable. Iraq had multiple causes of war, thus one do not have top subscribe to an inscrutable force without agents to accept that the phenomenon was complicated. Key factors of the invasion were not driven by the same motives nor did the decisions reached simultaneously. The war was prosecuted by President Bush, Dick Cheney and Donald Rumsfeld, but it was conceived by the neoconservatives. It is clear that the September 11, 2001 attack was the catalyst, which was triggered by the neoconservatives. The neoconservatives’ interest s of toppling Iraq preceded that of the U.S. Moreover, change of regime has been official policy of the U.S. since 1998 and even for a longer time. However, this can be understoo d to be diplomatic pressure, convert action and economic strangulation, and not for the reason of threat of nuclear weapons (Roe 11). The foreign policy study groups, the Vulcans, headed by Condoleezza Rice argued that the military power of Iraq had weakened and thus United States can live with a nuclear Iraq. The change of the mood can be partly explained by the September 11. However, this does not make the war inevitable since there was the need to manipulate the public opinion as well as the bureaucratic hurdles to overcome. Iraq was only required to put on the agenda as an imminent threat to justify the pre-emptive war. This is why the allegations of Iraq’s ties to Al-Qaeda and its possession of weapons of mass

Bussiness Accounting Assignment Example | Topics and Well Written Essays - 3000 words

Bussiness Accounting - Assignment Example All users will have access to the published accounts of a business such as the accounts filed with the registrar of companies by a limited company. The value of any interpretation of company accounts is restricted by the deficiencies of the accounts themselves as a tool for decision making. Published accounts present a very limited amount of data i.e. depending upon which profit format under the 1985 companies account is chosen a limited company may not disclose cost-of-sales. Another problem that arises in the use of published accounts is that the reporting entity may not be the business unit that the user is concerned with i.e. if a company is engaged in several types of activity then an employee in one particular section of the business unit will not be able assess the employee prospects in that particular part of the business by reference to the published account of the company as a whole. b. Assets consumed are recorded as expenses in the profit statement as historical cost although the cost of replacement will be higher. Therefore it is argued that the profit figure is over-stated in terms of real increase in value obtained by businesses. d. c. Assets shown in the balance sheet are recorded as historical cost although as a result of price level changes, though their current value may be substantially higher d. The contents of published financial statements are largely prescribed by the companies acts(supplemented by SSAPs and FRSs ) most organizations treat the companies act as the maximum disclosure requirement and do not give much information to outsider on the grounds of confidentiality and maintaining competitive advantage. e. Published accounts look backwards usually into the past year ,so they are of limitedvalue to people who want to estimate future performance. The current drawbacks deriving information from Current system of published accounts are: a. A lack of sufficient conceptual framework where results are shown in arguably over-complex rules and processes and ultimately in a failure to meet the need of those who are using the accounts. b. Information overload is potentially as much a problem as is sufficient information the complexity of the accounting principles also contribute toteh uncertainty and lack of information by users. c. A continuing problem is the historical focus of accounting which reduces the relevance for users who are most likely to be interested in the future prospects of the company. Solutions to the problem of gathering reliable information from published accounts for financial users: Though the traditional legal model is arguably the more conservative and gives primacy to shareholders'. The current accounting standards debates indicates that at-least recognition of other group interests. A broad range of potential information users gives rise to several questions relevant to a disclosure regime. It is appropriate to

The Computer Forensics Investigator Career Essay Example for Free

The Computer Forensics Investigator Career Essay The career of a computer Forensics Investigator is that of a specially trained professional who works with various law enforcement agencies as well as private firms to retrieve information from computers and other types of data storage devices. Computers and equipment can often be damaged externally as well as internally corrupted by hacking or viruses. The Computer Forensics Investigator is most well-known for working within the law enforcement industry. They can also be tasked to test the security of a private companys information systems. The Investigator should have an excellent knowledge of all aspects of the computer including hard drives, networking, and encryption. The Computer Forensics Investigator recovers and examines data from computers and other electronic storage devices in order to use the data as evidence in criminal prosecutions. Following data retrieval, the Investigator writes up technical reports detailing how the computer evidence was discovered and all of the steps taken during the retrieval process. Patience and willingness to work long hours are qualities that are well suited for this profession. Common Certifications for a Computer Forensics Investigator Some common Certifications for a Computer Forensics Investigator are the Certifications of Ethical Hacker, Penetration Tester, Computer Forensics Examiner and Reverse Engineering Analyst. The Certification of Ethical Hacker is achieved after completing a program involved with popular information security and hacking training. Investigators are taught techniques that are used by malicious, black hat hackers. The Certification of Penetration Tester is achieved after taking a course that is designed to certify that candidates have expert level knowledge and skills in relation to penetration testing. An expert penetration tester is a person who is highly skilled in methods of evaluating the security of computer systems, networks and software by simulating attacks by a malicious user. An Investigator can earn the Certified Computer Forensics Examiner Certificate by taking a course that tests a candidates fundamental knowledge of the computer forensics evidence recovery and analysis process. The Certified Reverse Engineering Analyst Certification is gained by taking a multiple part exam. The first portion consists of multiple choice style questions. Candidates have 2 hours to complete the exam and must achieve a 70% score or higher in order to pass this part of the exam. Candidates that pass the first portion of the exam can receive the practical portion part of the exam. The practical examination consists of an encrypted archived zip file which contains a live malware sample collected in the wild. The password for the file is infected. Investigators must solve the issues to pass the second part of the exam. Links to all these certifications are listed below: * Certified Ethical Hacker (CEH) * Certified Penetration Tester (CPT) * Certified Computer Forensics Examiner (CCFE) * Certified Reverse Engineering Analyst (CREA) Associations that Support Computer Forensics Some associations that support this career are the IACIS, the ISFCE and the National Center for Forensic Science. The IACIS is The International Association of Computer Investigative Specialists. IACIS is an international volunteer nonprofit corporation composed of law enforcement professionals dedicated to education in the field of forensic computer science. The ISFCE is The International Society of Forensic Computer Examiners. The ISFCE’s members conduct research and produce developments of new and emerging technologies and methods used in the science of computer forensics. This development is reflected in the certifications that are offered by this organization at a minimal fee to Computer Forensics Investigators. The third association that supports Computer Forensics is the National Center for Forensic Science. This association provides innovative solutions to forensic science problems through high quality research. This association’s members are dedicated to pushing back the frontiers of forensic science by integrating high level research, technology, and scientific working groups. Certification testing is offered to Computer Forensics Investigators at a minimal fee by this association.

Environment And Strategy: Hong Kong Ocean Park

Environment And Strategy: Hong Kong Ocean Park This report is about Ocean Park of Hong Kong one of the largest amusement ocean park in the Orient and even in the world. Situated in financial center of Southeast China this park add some info about park!! In this report we are going to cover such topic as strategy concepts of Ocean Park, external and internal environment of organisation and its corporate, business-level and international strategy. On base of data collected well give our recommendation and advice to CEO and Board of Ocean Park of Hong Kong about Parks strategy to the next 10 years (from 2005 to 2015). The main aim of this report is to provide in-depth strategic analysis to CEO and Board members. Thus, this work is focused on challenges, opportunities and threats of organisation, its culture and economic aspects, strengths and weaknesses of organisation, core competency of ocean park in order to help to improve it in anticipation of arrival of Hong Kong Disneyland. Strategy concepts and vocabulary -Mission (Strategic purpose, not specified) Ocean Park provides all guests with memorable experiences that combine entertainment and education, while inspiring life long learning and conservation advocacy. Our aim is to maintain a healthy financial status, while striving to deliver the highest standards of safety, animal care, products and guest service. http://www.oceanpark.com.hk/html/en/footer/corporate-information/vision.html -create all activities for perfect family holiday -increase involvements of visitors in environmental issues and lives of animals -Goals and objectives to fulfill its mission Boost the number of annual visitors from four million in 2004 to five million by 2010 To make a 0,5 per cent contribution to Hong Kongs gross domestic product (GDP) in 2010 (page 7) -Vision (More specified) http://www.oceanpark.com.hk/html/en/footer/corporate-information/vision.html Ocean Park aspires to be a world leader in providing excellent guest experiences in a theme park environment connecting people with nature Become number one marine-based park for each family not only from Hong-Kong but also from mainland China. To be main attraction for all tourists, who visit Hong-Kong -What performance measures would you use to determine the success of Ocean Park? -It is the hometown favorite. It had been a long-time favorite of several generations ((its been operated for more 28 years). Many local people were sympathetic to Ocean Park. People who had visited the park as children were now bringing their own children to visit the park. Its reputation even extended into mainland China. It had become a fixture of Hong Kongs cultural heritage. (p.5) -The number of visitors in 2004 is 4 m of people (with daily maximum capacity 35,000 people). -Total revenue in 2004 was 536, 2 HK$ m comparing to 428,3 HK$ m in 2003, surplus for 2004 year was 95,7 HK$ m comparing to deficit 4,1 HK$ m in 2003. recognizability of new brand (Whiskers became a household name in Hong Kong) -Who are the various stakeholders in Ocean Park organization (how might they impact on its purpose and mission)? Stakeholders, who help to achieve parks purpose and mission: Hong Kong government, Home Affairs Bureau and the Tourism Board, employees of Ocean Park corporation, its visitors (customers). Interfere with achieving parks purpose and mission: Activist groups (certain environmental groups and animal rights activists) forbid of buying and transportation exotic animals to park, trade associations and unions (bus companies and taxi drivers) forbid in building a mass transit railway (MTR), competitors regain market share. External Environment -Conduct a PESTEL analysis for Ocean Park, identify the key driving forces for change facing Ocean Park; Rank key driving forces based on their predictability and potential impact on Ocean Park, then develop some scenarios and identify implications of these scenarios for Ocean Park. PESTEL: Political: Government support Improving relationship between Hong Kong and Mainland China Promotion of tourism the easiness of the restrictions and promotion of the free travel of China in 2003 that helped to inject a new life to the tourism industry of Hong Kong environmental law Economic: Growth and development of the global amusement park industry Disneylands arrival Increasing number of mainland visitors Increasing standards of living in midland China Raise and spend HK$5.55 billion Social: Major events and activities (peak seasons and holiday themes: Chinese New Year, Easter Holiday, Summer Holiday, Halloween and Christmas) Media, advertisement and publicity, required for these special events Change of demographic (Population growth rate, age distribution, size of families) Increasing the cost of labor and more guarantees for employees Negative affect of Outbreak of Severe Acute Respiratory Syndrome (SARS) outcome Technological: Development of the amusement machinery industry Increasing popularity of new technologies for consumers (internet, mobile, digital camera) Amortization of park equipment Developing of new transport system (for example, a mass transit railway (MTR)) Research and development activities (creating of new park amusement) Environmental: Opposition from certain environmental groups about the importation of wild animals to Ocean Park Expenses on maintenance of exotic animals Protests of animal rights activists against relocation of animals Climate change (rain season in spring, hot in summer, typhoons in summer) Legal: Approval of Town Planning Board for hotel, Legislative Council for MTR station. Restrictions on mergers Employment laws Key driving forces and their ranking : 1)Global changing in tourism for Hong-Kong and Asia-Pacific region (development of tourism in region) 2)Raise and spend HK$5.55 billion from private and government loans to revamp parks well-worn product line (approval of development plan) 3)Disneylands arrival worldwide success of main competitor-Disneyland, coming to Hong Kong (Disneys success or failure) Binary table of scenarios for Ocean Parks key drivers (in decreasing order of their impact on park): Development of tourism in region Approval of development plan Disneys failure Scenario + + + Successful scenario + + + + Middle scenario + + + + + Failure scenario -Define Ocean Parks industry and conduct a five forces analysis: Which are the dominant forces in the industry? How may the five forces change? What are the underlying dynamics which are driving these five forces, and how may the five forces change? What are the impacts on key competitors and on Ocean Park? What can be done to influence the impact of the five forces? Five forces analysis for amusement park industry: 1) Threat of New Entry In terms of the amusement park industry, the entry barrier is high due to the need to invest large amount of financial resources (for park equipment, human resources maintenance), a lot of time required for parks planning, construction, development and launching, a lot of licenses and legalization required (safety, sanitary, security etc.). In addition to the amusement park required land for a full scale development. This factor is important because Hong Kong has a high land price real estate market. Re-write in own words!!!!! 2) Threat of Rivalry: It is important to consider that with lack of differentiation, visitors choice will greatly over the price and service, thus causes pressure for the intense price and service competition. Due to high threat of rivalry, Ocean Park is implementing different plans and activities such as redevelopment and introduction of new attractions in order to catch the attention of the visitors and differentiate themselves from rivals. There are no rivals with exactly the same range of products. Disneys arrival is only expected. Re-write in own words!!!!! 3) Threat of Substitution: (where this information from I like this point!)) The main threat of substitution is Hong Kong Disneyland Wetland Park, a new international theme park and an educational park (Appendix 2) Apart from this, there are other forms of substitution. From the education side, Hong Kong residents can switch to go to Cultural Centre, Mai Po Wetland, Hong Kong Zoological and Botanical Garden. For entertainment purpose, they can visit the Karaoke, Cinema, Game Centre, or have a day trip to China. 4) Bargaining power of buyers (visitors): (where this information from I like this point!) -Tourists Tourists have a low bargaining power as long as must see image successfully built-up and the Park cannot be replaced by other substitutes. Therefore, Ocean Park focuses to build up this image especially in Asia. Local residents The buying power of local resident is high since they have many choices as mentioned above. The switching cost is relatively low. Also, Hong Kong people like new experience and their loyalty to the product are generally low. The Park, therefore, launched difference programs like Big Five events with difference theme each year to bring new excitement and experience to them. Besides, special discount in low season and year pass intent to attract 5) The power of suppliers. Suppliers have quite high power. Thus, construction elements of amusement rides are huge and complicated, thats why park is highly tied with supplier. Otherwise, this market is developed and the choice of suppliers is become greater now. While constructing buildings (hotels, etc) with particular contractor park cant easily change to another contractor because of high switching cost). The situation with the exotic animals is such as Ocean Park can buy in particular country only. Which are the dominant forces in the industry? The dominant forces in the industry are: rivalry, buyers and substitutes. How may the five forces change? Looking forward, the five forces will change in this way: -Rivalry will increase with Disneys arrival; -Buyer power will increase slightly; -Substitute threat will also increase; -Entry threat decrease dramatically; -Supplier power will also decrease. (Exhibit 2.5 p.72) What are the underlying dynamics which are driving these five forces? Aftermath of economic crises and increasing in number of suppliers will decrease supplier power. Disneys arrival decrease entry threat in entertainment park industry. Developing of new technologies will affect rising of substitutes. Also competitors with new technologies will gain (in this aspect Disney has an advantage) Disneys arrival increase demands in diversification of Ocean Parks products. Ticket price advantages (185 HK$ for adult ticket at Ocean Park compared to 295HK$ for the same ticket at Disney). The main rival (Disney) is also same market oriented (families with children). What are the impacts on key competitors and on Ocean Park? Five forces much more affect Wetland park Ocean Parks key competitor, located at the northern part of Tin Shui Wai, in Yuen Long than Ocean Park itself, because Wetland parks products are less differentiated. It has a 10,000m2 visitor centre, Wetland Interactive World, and a 60-hectare Wetland Reserve. (http://www.wetlandpark.com/en/aboutus/overview.asp). Arrival of other competitor Disney and its substitutes doesnt affect much Ocean Park because it has its its own niche. What can be done to influence the impact of the five forces? More differentiation of new products, directed mainly to Chinese native culture will affect rivalry, substitutes and buyers. Unique high-quality products and services also will influence buyers. For seeking suppliers big impact will have Internet and special web-sites with best quality of service, characteristics, recommendations and prices. Conduct a strategic group/space analysis for Ocean Park There are 2 key competitors for Ocean Park: First one is mentioned above Hong Kong Wetland Park. It is a conservation, education and tourism facility, consisted of large visitor centre, Wetland Interactive World and a Wetland Reserve. This park provided visitors with opportunities to observe wildlife, awareness and understanding the values of wetlands throughout the East Asian Region and beyond, wetlands conservation. So, its mainly about wetlands. The Hong Kong Wetland Park is also going to be a world-class ecotourism facility to serve both local residents and overseas tourists.(ttp://www.wetlandpark.com/en/aboutus/mission.asp) Compare to Disneyland and Ocean Park, Hong Kong Wetland Park has different facilities and product range (such as themed exhibition galleries, a theatre, a souvenir shop, an indoor play area), provide different services and thus, like Disney and Ocean Park, has its own niche. The range of facilities provided is the narrowest among 3 parks. Thus, Wetland Park cant meet demand of those visitors, who are looking for excitements and extreme pleasure, which can be found on a rides at 2 other parks. Who are the main visitors? Is it local or global? Is it has the lowest range of facilities than Ocean Park and Disney? Much lower prices. The second one arriving in a nearest future The Hong Kong Disneyland. After 28 years of operating as a near monopoly, Ocean Park would soon have to compete with one of the biggest names in the entertainment and theme park industry. Moreover, Disneyland targets the same group of parks customers families with children. It has well-known brand and reputation. Its the world leader in terms of entertainment. Several of Disneys characters (Mickey Mouse, Donald Duck and Winnie the Pooh) were household names all over the world, including in Hong Kong. Thus, Ocean Parks mascot, Whiskeys, appear lackluster by comparison. Image, which Disney company holds almost for a century (The Walt Disney Company was founded in 1923) and Disneyland itself (first park was opened in 1955) for half a century (compared to 28 years of Ocean park) helps to attract visitors not only from Hong Kong and midland China, but also from different part of the globe, especially those who are from the USA and Europe. Among other advantages of Disneyland are: location: it could be reached in just 10 minutes from Hong Kongs airport and less than 30 minutes from downtown Hong Kong. -at least 5.6 million people were expected to visit the Hong Kong Disneyland during its first year of operation (compared to 4 million of Ocean Park expected visitors). -the price claimed to be the least expensive among the five Disney amusement parks throughout the world. -the area of Disneyland is 310 acres compared to 215 acres of Ocean Park. -5 times greater investment than for Ocean Park. -Expected economic effectiveness is 3 billion more. -world-renowned innovation -high customer service standards Strategic groups within the entertainment and theme park industry in Hong Kong Broad Ocean Park Geographical Scope Global Product range Disneyland Narrow Wetland Park Local Conduct a market segment analysis for Ocean Park: How is the market segmented? How could it be segmented? Where would you position Ocean Parks products and services? Where would you position the competitors products? Ocean Park is a part of entertainment and theme industry. Its market is families with children. Disneyland future competitor applies to the same market. Despite this, Ocean Park has its own niche visitor from midland China. Internal Environment -What resources and capabilities does Ocean Park have? Resources (what a firm has): 1)Tangible: -financial suppliers of money (private and government loans) expected HK$5,6 billion investment; HK$145 billion economic effectiveness; surplus from operations in 2004 was HK$182,2 million on revenues of HK$536,2 million ; -physical Sea World, marine life and real animals:35 rides and attractions; 3 hotels; favorable and convenient location on the southern side of Hong Kong Island; wide range of new activities, such as the Abyss Turbo Drop thrill ride, seasonal and special events, popular water-related activities, interactive activities with animals, edutainment programs, successful Sea Jelly Spectacular and so on. 2)Intangible: long-time reputation of park with government, customers, -new brand sea lion named Whiskers; -cultural heritage of Hong Kong -great number of repeated visitors 3)Human: -37,100 employees, their skills and knowledge; -Thomas Mehrmann, new CEO of Ocean Park, and his previous experience at US-based Six Flags Corporation; Natural and wild life focus (Interactive activities with animals) Recreation and education Capabilities (what a firm can do) -New products, facilities and services development capability continually adding new features and attractions (such as: a new roller coaster, a subzero Ice Palace, 7.6 million liter aquarium with an underwater restaurant, extra 33 animals species, the number of rides doubled to 70), so, become a nearest future one of the best marine-based theme park with strong connection with nature; -Keeping park attractions fresh, novel and exciting, while minimizing costs; research and development, marketing and sales capabilities: plan to refurbish and rename Ocean Parks 2 major areas (the Lowland and the Highland), new hotels to be developed, including a five-star boutique, spa-type hotel this redevelopment plan would be completed in 2012!! recommendation part too!!, plan to open offices in the major urban areas of Guangzhou, Beijing and Shanghai to enhance promotional activities in Hong Kong and attract more mainland visitors -new incentive compensation, that linked employee compensation to the financial performance of park -What might be the competence of Ocean Park? Core competences resources and competences which are both valuable to customers and difficult to imitate -distinctive work culture, with its own norms and practices -local market loyalty -unique SmartFun Annual Pass program -cultural aspect (cultural heritage of Hong Kong), orientation on specific market segment-mainland Chinese visitors, -long-term reputation, distinct Chinese characteristics -powerful brand -customer trust -primary focus of OP on real nature and wildlife in contrast to Disneys strengths in cartoon characters, castles, virtual reality and fantasy -focused on education and the live animal attractions one of the key elements that will differentiate it from Hong Kong Disneyland when it opens in 2005. (from Echos articles) -cost and differentiation of product (continually adding new features and attractions as well as price advantage over Disney encouraged visitors to return to the park) -The aerial tram that takes visitors from the entrance side of the park over a hill to the rest of the attractions has become a Hong Kong tourism icon-is it still true (from Echos articles) Competitive advantage is explained by the distinctiveness of its resources and capabilities, by offering customers greater value by means of lower prices or greater benefits and service Competitive Advantages of Ocean Park over Disney: -long-time reputation, -hometown favorite, -cultural heritage of Hong Kong, orientation mostly on visitors from midland China -first-mover advantages -no need to engage in high-profile advertising and publicity, rely more on word-of-mouth -more diverse and wide range of products (including Sea World, marine life, real animals plus 35 rides and attractions) price advantage: the admission price for Disneyland is expected more than twice higher for child and one and a half higher for adult than price of Ocean park. And visitors from mainland China are very price sensitive. SmartFun Annual Pass program with unlimited admission to the park for its holders within a year, and discounted prices for food, souvenirs -Infrastructure 3 hotels had been constructed comparing to 2 at Disney. -orientation not only on entertainment, but also on education of visitors, differentiating by focusing on ecology and conservation issues -recognizable brand -In addition to all the American fun at the park, traditional Chinese holidays are still observed (Chinese New Year) -Disney has its characters, but we have flexibility to mix and match and bring in other entertainment (from Echos articles) -Does Ocean Park build its strategy on its resources, capabilities and competences? Yes. Importation of more species Water/Sea-related construction Hotel-better recreation -Are they sustainable? How can they be developed? Sustainable to some extent, but with some limitation. For example, it may face the opposition from environmental group. They cant relay only on resources, capabilities and competences-they need to be developed, innovated and refreshed, because they may begin to look dated and shabby for their visitors. SWOT Analysis Positive impact Negative impact Internal environment Strengths -Diversified and wide range of amusements (thrills, animals, seasonal and special events) -product line revamp -Highly linked with culture of mainland Chinese visitors, knows their demands and behavior -the main, oldest and most famous amusement park in the country (long-time reputation, hometown favorite), -cultural heritage of Hong Kong, -28 years of operating as a near monopoly -no need to engage in high-profile advertising and publicity, rely more on word-of-mouth -strong business connection to the local government (support from the government of Hong Kong and mainland China) -renovation of the parks brand image -mascot as a brand -previous experience of Thomas Mehrmann (new CEO of Ocean Park) in theme park industry (at US-based Six Flags Corporation) -local market loyalty -positive image of park Weaknesses -Located on a hills-hard to get to some riders-thats why visitors experienced rides only once. -different facilities are old and un-attractive and need renovation -a lot of activities depend on weather-ask Echo about it -no substantial capital investment External environment Opportunities -focusing on delivering mainland Chinas visitors as well as foreign visitors -development of new transportation South Island Line (when-check case-and ask Echo about it) that would cause convenience and fast access direct to the Park for the foreign and local visitors. -plan to build a mass transit railway (MTR) station to connect OP to the subway grid -the development and improvement of the amusement machinery can impact the services and features of the organization and its relationship to their foreign visitors. raise the standards of park with Disneyland arrival fostering sponsorships plan for building new hotels (boutique and spa-type) orientation on luxury tourism new market segment Threats -economical instability (such as the Asian financial crisis of 1999-2001, lasted for 3 difficult years for OP ), outbreak of different diseases, such as Severe Acute Respiratory Syndrome (SARS) in 2003 (Both these factors can affect number of visitors and their buying behavior, worsening the park financial situation) -arrival of Disneyland Hong Kong -OP was situated on valuable real estate: it could be shut down and its land could be sold off for other recreational or commercial purposes. Recommendation p.6-7!!! (recommend to use this business connection for future purposes, such as building a subway line for the visitors (itll happen in 2007). Say, in 3 years Build a mass transit railway (MTR) station for connection to the subway grid. Till 2015) (recommend to start innovation process, it will take about 6 years). Say, in 5 years Wireless communications | Analysis Wireless communications | Analysis Introduction Without any doubt Wireless communications can be considered as the fastest growing segment in the communications industry. Due to, it has captured the interest of the media and the interest for most of the people all over the world. Wireless technology has a huge impact on our lives today more than ever before. In addition, Methods of communication have evolved along many years ago starting from the first attempts to communicate verbal and even to manage the modern technology for the advancement of the ability to communicate effectively with each other. Every time you make a phone call, using the television or the computer is leading to activate the role of wireless technology and benefit from its positive sides. The principle of wireless communication as a process of transferring a piece of information from one place to another by electronic technology is only the use of electronic systems to connect with life which is changing constantly. Furthermore, the ability to communicate with people has evolved significantly since Guglielmo Marconi was the first who established the radios ability to provide continuous contact with the ships sailing on the English Channel in 1897, and since that time new wireless communications services have been adopted by people throughout the whole world. Finally, a brief history of the evolution of the wireless communications throughout the world could be useful in order to appreciate the enormous impact that communication Services will have on all population over the next several centuries. It is also useful for a new user to the wireless communication systems field to understand the huge impact that people is making in the development of new communications systems, services, and technologies. Literature review The goal of many experts and communications technology people was to find some way to transfer messages over long distances without the need for wires, this dream became true in 1901 when Juliimo Marconi and two of his colleagues on a hilltop in Newfoundland listening in to a reception, and they have heard Morse code, which represents barely letter X, moved the reference to a distance of 1700 miles from Cornwall in England, and represented the first successful transition to wireless. The success of this called the establishment of Marconi technology for wireless communication. However, wireless did not generate a high return from a commercial point after the ship Titanic disaster in 1912, While the ship was sinking, the radio operator sent a distress signal on the ship through Tlgrafha wireless Carpithia captured ship that was nearby, and these signals had saved the life of the last 700 of the passengers on Titanics 2200, and after this disaster, shortly called the need for all institutions to provide the large vessels marine radios, and this experience has led to the invention of Marconi radio. By 1922 the number of radio stations that provide broadcast live on 564 stations, today transmitted to us thousands of radio stations and multiple programs. Moreover, wireless communications are based on modern technology and the computer is one of the main elements of this technology. Nowadays, the vast majority of schools usually equipped with computer labs to teach computer skills to their students, it is no longer unfamiliar to the student in first grade to have some knowledge of basic background about the computer. With the computers within a few seconds you can access information anywhere around the world. Today services come with opportunities to learn new information and new data for homes through wireless communications. Definitions of Wireless Communications â€Å"Wireless technology is a truly revolutionary paradigm shift, enabling multimedia communications between people and devices for many locations.† By Andrea Goldsmith â€Å"Wireless communications is a broad and dynamic field that has spurred tremendous excitement and technological advances over the last few decades.† By Andrea Goldsmith Wireless Communications Protocols in Wi-Fi Wireless It is known that the process of wires and wireless communications in computer networks are subject to specific rules to control the reception of information properly and without any loss or time delay during the exchange of that information. For example, the internet is working through a set of protocols known as TCP/IP and wireless networks to connect to specific protocols and particularly a collection of protocols of 802.11 and a Bluetooth protocols which is the most known of them . 802.11g Protocol is latest version of the protocol 802.11b, it also work on the 2.4 GHz frequency, the speed of transferring the data in this protocols is 54Mbps, and the devices that work through that protocols can work through the previous 802.11b protocol as well. However, it is preferable to link the wireless network by more than one protocol. 802.11a Protocol work through 5 GHz frequency which makes it less vulnerable to interference from the LNB or any other devices, but the cost of this is greater than any other systems. The Bluetooth Protocol is transmits data at low speed at 1Mbps and within no more than 10 meters. Also, it works through the left 2.4 GHz. 802.11n Protocol is the protocol`s future, which has not been approved so far. It is expected to achieve the speed of data transfer within a distance of 100Mbps, Wireless networks Wireless local area networks have supplemented or replace the wired networks in many places. For example, homes, business or campuses. Many new applications including wireless sensor networks, smart homes, and remote telemedicine are emerging from research ideas to actual systems. The explosive expansion of wireless systems has come with the proliferation of laptop and palmtop computers and this suggest a bright future for wireless networks. Technical issues To enable wireless applications in the future, many technical challenges must be addressed and these challenges have been developed across all aspects of system design. Wireless local area networks LANs support high speed data transmissions with in a small region for example, campus or small building as users moves from place to place. Wireless devices that access these LANs are typically stationary or moving at pedestrian speeds. Wireless LANs can have either a star architecture, with wireless access points or hubs placed throughout the coverage region, or a peer-to-peer architecture, where the wireless terminals self-configure into a network. Dozens of wireless LANs companies and products appeared in the early 1990s to capitalize on the â€Å"pent-up demand† for high speed wireless data. These first generation wireless LANs were based on propriety and incompatible protocols. Wide Area Wireless Data Services To high percentage of mobility users, this could provide many wireless data over a large coverage area. A geographical region in these systems is usually serviced by base stations placed on the top of towers, rooftops or mountains. The base stations can be connected to a back-bone wired network or from a multi-hop and hoc wireless network. Broadband Wireless Access It gives a high-rate in wireless communications between a specific access point and multiple stations. These systems were initially proposed to help interactive video service to the home; however the application then shifted to providing high speed data networks for both homes and business. Satellite Networks Commercial satellite systems are another major component of the wireless communications infrastructure. Narda Satellite Networks could be a good example. It is a manufacturer of high-quality military and commercial satellite communications equipment. Low-cost, low-power Radios: Bluetooth and ZigBee It becomes feasible to embed radios into more types of electronic devices, because they have decreases their cost and power consumption which can be used to create smart homes, sensor networks, and many other applications. Two radios have emerged to help and support this trend: Bluetooth and ZigBee. 1-Bluetooth radios give short range of connections between wireless network devices and basic networking capabilities. The Bluetooth normally based on a tiny microchip inside a radio transceiver which is built into some digital devices. Bluetooth is mainly for short-range communication. Take an example, from a laptop to nearby printer or from a cell phone to a wireless headset which is common used by many people nowadays. 2- ZigBee â€Å"The ZigBee radio specification is designed for lower cost and power consumption than Bluetooth its specification is based on the IEEE 802.15.4 Standard†. I.Poole 2004 Finally, the main benefit of using the ZigBee is to provide radio operation for months or years without the need to recharging it. Ad Hoc Wireless Networks It can be defined as a collection of wireless mobile nodes that self-configure to form a network without the aid of any established infrastructure as show in the figure below The Merriam-Webster dictionary lists two relevant definitions for Ad Hoc Wireless Networks:†formed or used for specific or immediate problems†, and â€Å"fashioned from whatever is immediately available†. These definitions show us main benefits of ad hoc wireless networks. Firstly, they can be adapted to specific applications; second, they can be produced from any networks nodes that could be available. Ad Hoc wireless networks have another important benefit as well. They can avoid the installation, cost and maintenance of network infrastructure. An overview of the basic application for ad hoc wireless networks, as applications it usually look for many of the requirements of the design. I will concentrate on the following applications: data networks, home networks and device networks. 1- Data network Ad hoc wireless data networks basically helps in exchanging the data between laptop computers, palmtops, personal digital assistants (PDAs), and other information devices. These data networks generally divided into three main categories based on the coverage area: LANs, MANs, and WANs (for â€Å"local†, â€Å"metropolitan†, and â€Å"wide† area networks. 2- Home networks Home networks is basically help to support communication between many devices like PCs, laptops, PDAs card-less phones, security and monitoring systems and entertainment systems anywhere in and around the home etc. Home networks could enable smart rooms that sense people movement and adjust light and heating consequently, as well as â€Å"aware homes† this feature network sensors and computers is for assistant living for elderly people or those with disabilities. 3- Device networks It provides a short-range wireless connections between devices, such networks are primarily intended to replace problematic cabled connections with wireless connections. â€Å"The main technology derivers for such networks are low-cost low-power radios with networking capabilities such as Bluetooth, ZigBee and ultra wide-band or UWB; the radios are integrated into commercial electronic devices to provide networking capabilities between devices†. J.Haartsen 2000. Conclusion and Discussion A new wireless communication technology has been presented. Some People might argued that